Gatorade x NBA: all-star game
The All-Star games are one of the biggest moments in both the NBA and WNBA - Gatorade co-branded this sideline towel projects which provided a blank canvas to not only do a custom design but also to tell a compelling story exclusively about the game. Towels and bottles were to be used by the best of the best during one of the league's biggest moments in the year.
For the NBA ASG, we took inspiration from the host city - Salt Lake City, Utah - and its picturesque arches and landscapes. This custom sideline towel honors the game, the two teams in a fresh way by incorporating a vintage tourism poster illustration style; the beautiful sunrises and sunsets depicted in the designs also pay homage to the team’s uniforms, colors, and NBA marks. We also created bottles to go alongside each towel.
Role: design lead and illustrator
Assets created: towels, bottle ID rings, point of sale, LED banner
Gatorade x WNBA - all-star game
Las Vegas Aces hosted the All-Star game in Sin City, my inspiration was taken from elements such as the logo, playing cards, uniforms, and the city itself – I proposed a design that celebrates the two teams playing against each other - Spades vs. Hearts. The towels also created opportunities for influencers and media to work their magic on social platforms.
Role: concept creator, designer and illustrator
