GSSI x IMG

This shoe project was created as part of an incentive program which awards student-athletes at IMG Academy with prizes for participating in testing studies through the Gatorade Sports Science Institute.

The hand-painted camo shoe pattern is a statement to the adjectives that describe Gen Z best; fearless and trendsetters - it also brings brand equity to Gatorade. We designed a custom jewel tag to go along with the shoe, branded insoles with the tagline: Backed By Science, and to create excitement, we unveiled the shoe at the academy’s orientation for student-athletes.

Role: art director and lead designer
Assets created: concepts, shoe camo pattern, jewel tag, shoe box, and inside sole graphics

Fun facts:

  • We collaborated with a shoe designer from Adidas

  • Kept in mind capabilities for the shoe with the mesh fabric

  • Did ink-bleeding testing directly on shoe

Shoe with jewel tag and storage bag

Design exploration

FAST TWITCH

In 2023 Fast Twitch was released as Gatorade’s energy beverage, and to keep up with consumer’s desire of the brand, we created a suite of premiums that bring the hype, attitude and swagger of the product. In response, we came up with a visual system for streetwear apparel and consumer products that showcases the brand in a vibrant and fresh way. This program incorporated brand elements, printing techniques and details that could be used on items for the sales team, brand ambassadors, influencer kits, and consumer giveaways.

Role: art director and lead designer
Assets created: apparel label, and various clothing line concepts

Fun facts:

  • Created a universal patch/tag to be used in apparel

  • Provided ideas for printing and embroidery 

  • Visualized the brand in various ways from details in zippers, buttons, patterns, textiles, and other customizable materials