gatorade pLAYER OF the year
Since 1985, the POY award recognizes the most elite athletes nation-wide for their athletic excellence, academic achievement and their exemplary character across various sports - football, soccer, basketball, etc. - and from a pool of 608 winners, 12 compete for the award where one male and one female are the selected. Past winners include Peyton Manning, Jayson Tatum, Elena Delle Donne, Cory Booker, Lebron James and many others.
The strategic and creative goal: give the program a re-fresh by building brand and program equity by bringing relevance to Gatorade’s master brand yet retaining a youthful, aspirational, fearless and genuine approach to help propel these young athletes as the next generation of athletes.
Role: art director and design lead
Creative support: Sean Huls and Quentin Brehler
Assets created: 360 brand program including logo, visual system, tone of voice, mission, vision, apparel, packaging, collateral, trophy, animations, photo and video usage, social and digital media, and event activations.
Agency support: Swift, MOMT, Gatorade Media Lab
The mark + VISual system
translation of visual system
General goals for the re-fresh were to create consistency within all the different communication tactics through many different platforms, not only how we speak about the program but also how we show up in our national announcements. Below are executions of how the program came to life on social and digital media, video, graphic animations, apparel, print, illustrations and the activations.
Social media season kick-off teaser and winner announcement
