A fresh, modern-looking and eye-catching booth experience for a cosmetics European expo was created with a central theme around mirrors (or reflected panels), we challenged our passersby to take a moment and reflect on the ingredients that go into their products, and invite them to keep them top-of-mind when creating their formulations. The mirror visuals play well to the personal care market and create a high-end, salon look. A variety of elements were created, including: tradeshow booth, carpet tiles for expo entrance, posters, email and digital ads.